Meeting your market is the only way to validate. Does that scare you? Imagine how much scarier it’ll be 6 months down the line, building on pure assumptions. There is no substitute for the market. Sure, hypothesise, design, and plan. But the market is where real learning happens. Your
When you want to achieve something—anything—you’ve got to put in the work. Build a habit. Cultivate discipline. Work towards progress, not perfection. But the mind wanders. We get distracted. We forget what we set out to do. A minute goes by. An hour. Maybe a day. Or
Trying to do more is a trap. In many ways, doing less is the path to achieving more. By focusing on the core principles of building a business, you cut out the noise, the shiny objects, the distractions, and focus your attention on evergreen activities like building, shipping, and selling.
A strong point of view cuts through the noise and signals who you are. But most fear standing out. We seek safety in sameness, comfort in crowds. Yet what moves the world forward has always been the courage to stand apart. You can't please everyone, nor should you
Everyone's rushing to automate everything. But automate too soon, and you risk automating the wrong thing. Because you never took the time to understand what actually works and why. Instead, do the work first. Manually. In unscalable ways. That's how you uncover new insights. The profound
What's the one thing you could talk about forever? Not because you're an expert or know it all. But because you care. Because there's a natural pull, a passion. Maybe even an obsession, if you're lucky. That's where you start.
A little friction goes a long way. Yet we’re busy trying to eliminate it all so we can be more efficient and get everything done in a hurry. But convenience is draining life of its meaning, stealing away the small, beautiful moments that connect us. Like cooking dinner in
Not every move needs a plan. Sometimes the best moves aren't planned at all. A move doesn’t have to be perfect. Sometimes it's pure instinct. Spontaneous. Raw intuition. Take chess, for example. Most moves follow ancient theory. Until they don't. Until a wild
You don’t have to be the best in the world, that’s an impossible standard. Except if you’re chasing Olympic gold. But to build a business and thrive? You just need to be the best in someone’s world. The world of your customers. Because your customers are
What's the hurry, friend? You got somewhere to be? Your work will be there in the morning. The sun will rise again. And once you realise this, you can begin to slow down. Not slow down in the sense of not working, not making progress, not striving to
Your first move is not your big vision. It’s the first step towards it. Starting big is risky. Spending months planning, fundraising, building castles in the sky. All while delaying what matters most, feedback from your market. The safer path is starting smaller, slower. Taking the first step toward
Busyness is procrastination in disguise. It keeps you moving, but not always forward. We pack our days with meetings, checklists, rushing from one thing to another. And while it may feel like progress, it's often these things that hinder it. Because none of that moves the needle, not