automation

andreas jonsson

25 Jan 2025

Everyone's rushing to automate everything.

But automate too soon, and you risk automating the wrong thing. Because you never took the time to understand what actually works and why.

Instead, do the work first. Manually. In unscalable ways. That's how you uncover new insights. The profound ones, that is. Only then can you automate what truly works.

Rush to automate and you miss the value intrinsic to the process—the very process you're so eager to escape.

For what?

Few things need automation right away. And 'because you can' is not a good reason. Rather, get into the weeds. Embrace a beginner's mindset. Do the actual work. That's how you learn.

And when you do automate things, ask yourself: what insights are you leaving behind?

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