friction

andreas jonsson

11 Jan 2025

A little friction goes a long way.

Yet we’re busy trying to eliminate it all so we can be more efficient and get everything done in a hurry.

But convenience is draining life of its meaning, stealing away the small, beautiful moments that connect us.

Like cooking dinner in good company instead of ordering with a click. Brewing your own coffee. Or getting blissfully lost in a book instead of asking AI for a summary.

Such moments aren’t efficient, but they’re real. And they matter.

In life and in business, not all friction is a problem to solve.

Because the right kind of friction is where life happens.

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making moves

someone's world

your race, your pace

get in the game