meet your market

andreas jonsson

22 Feb 2025 — 1 min read

Meeting your market is the only way to validate.

Does that scare you? Imagine how much scarier it’ll be 6 months down the line, building on pure assumptions.

There is no substitute for the market.

Sure, hypothesise, design, and plan. But the market is where real learning happens.

Your market will teach you more in a day than months of perfectly crafted theories. It’ll show you the problems that actually matter, what people will pay for, and which ideas need to go.

Until you meet the market, everything works. Your thought experiments look solid, your hypothesis feels validated, and your plans are perfect.

But everyone’s got a plan until they get punched in the face, as the story goes. And every founder’s got a plan until they meet the market.

So why wait?

Meet your market today. Get in the trenches. Learn what's really going on.

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Read more

begin again

do less

stand for something

automation