one thing

andreas jonsson

18 Jan 2025

What's the one thing you could talk about forever?

Not because you're an expert or know it all. But because you care. Because there's a natural pull, a passion. Maybe even an obsession, if you're lucky.

That's where you start.

And when you do, when you muster the courage, you'll see that there are plenty of people who resonate with your point of view.

People who, unknowingly‚ are waiting for you to show up in their world. Because no one else can bring what you bring to the table.

When you show up authentically. Unapologetically. As you are.

Your one thing might just change everything

What's yours?

friction

A little friction goes a long way. Yet we’re busy trying to eliminate it all so we can be more efficient and get everything done in a hurry. But convenience is draining life of its meaning, stealing away the small, beautiful moments that connect us. Like cooking dinner in

making moves

Not every move needs a plan. Sometimes the best moves aren't planned at all. A move doesn’t have to be perfect. Sometimes it's pure instinct. Spontaneous. Raw intuition. Take chess, for example. Most moves follow ancient theory. Until they don't. Until a wild

someone's world

You don’t have to be the best in the world, that’s an impossible standard. Except if you’re chasing Olympic gold. But to build a business and thrive? You just need to be the best in someone’s world. The world of your customers. Because your customers are

your race, your pace

What's the hurry, friend? You got somewhere to be? Your work will be there in the morning. The sun will rise again. And once you realise this, you can begin to slow down. Not slow down in the sense of not working, not making progress, not striving to

Read more

friction

making moves

someone's world

your race, your pace